Elecia Harden

elecia Elecia, Carriage Masters, Inc.

What services does your company offer?

Carriage Masters is a full-service collision repair facility. We work well with all of the insurance companies; and try to minimize both your inconvenience and concern by working as a liaison on your behalf. Every customer is offered a lifetime warranty and we also have a large Enterprise Rent-A-Car office on site.

What kind of education and special training do you have?

I majored in sociology and worked briefly as a juvenile probation officer, but knew quickly it wasn’t for me. As a young girl, I always loved being around cars and car people. I grew up babysitting for a family of professional drag racers. I was always at their house, at their garage, and even traveled with their family to races. So much of my time was spent around cars, that by the time I was 16 and driving, I could change my own oil, kit a carburetor, and change a thermostat. When I met my husband, Red, a custom car builder, it was a perfect fit! He was amazed that a woman could know so much about cars. I have been a willing student and currently stay abreast of our ever-changing industry by taking I-CAR and estimating classes alongside the technicians we employ.

What hobbies do you have?

Interior design, as exemplified by our office. It is fashioned after a European Marketplace. The inspiration was a 385-pound marlin my son caught in Cabo and I didn’t want it hanging in my house!

What do you want people to know about you and your company?

As an independent, family-owned business, we have to set ourselves apart from our competitors, so we make customer service our number one priority. We pride ourselves on being one of the highest quality and most service-oriented shops in the state. I know that most women do not have a lot of confidence when it comes to dealing with car problems so when we evolved from a custom shop to a full-service collision repair, it was my personal goal to make our female customers feel as comfortable in our shop as men do in any shop.